Agency: MMS
Customer: Fiber Broadband Association
Event: Fiber Connect Conference
5000 Attendees
8500 Leads Captured
150 Exhibitors
500 Staff Members
About the Event: Fiber Connect 2024, hosted at the Gaylord Opryland Resort and Convention Center in Nashville, Tennessee, is the premier gathering for the fiber broadband industry. With about 5,000 attendees, this event brings together industry leaders, innovators, and visionaries to explore the transformative power of gigabit and fiber connectivity.
Challenge:
Manage a large-scale tech event efficiently
Provide seamless check-in experiences
Offer powerful tools for exhibitors while maintaining a tech-forward image
After Eventpack:
Transformed check-in from a logistical necessity into a revenue-generating opportunity through Sponsorship-Ready Kiosks
Empowered exhibitors with Dynamic Lead Retrieval, enabling valuable connections to be captured anywhere, anytime
Efficiently managed room capacities and provided real-time data on session attendance with “Red Light, Green Light" system
Enhanced security while maintaining a smooth check-in process through Advanced Session Management
Related Eventpack Products:
On-Demand Badge Printing
Dynamic Lead Retrieval App
Session Management
Zapier Integration & API
Setting the Stage
MMS, a family-owned company led by David McKennon and his sister Katya, has been a pillar in the event management industry for over two decades. With approximately 39 active clients spanning nonprofit, association, and corporate technology sectors, MMS executes about 30 live events annually and processes registration for around 300 events.The company's diverse portfolio includes clients like Redken, L'Oreal, and AWS, showcasing their ability to handle a wide range of event types and sizes.
Their collaboration with Eventpack dates back to 2009, when the team, then under Boomset, first collaborated with them on a symposium, and established a long-standing partnership built on innovation and mutual understanding of the events industry's evolving needs.
As David McKennon, MMS's leader, recalls:
"You guys saw the vision that we had, and I will say, created an amazing platform that allowed us to do badging and session scanning."
The Fiber Event: A Test of Scale and Efficiency
As MMS took on the Fiber Tech Conference, they wanted to efficiently manage a large-scale tech event while ensuring a seamless check-in experience, providing powerful tools for exhibitors, and maintaining a tech-forward image befitting a leading-edge tech conference. They needed to:
Process registrations for thousands of attendees without creating long queues
Provide exhibitors with effective and flexible lead capture tools
Manage session capacities and attendee flow across multiple rooms
Generate additional revenue through innovative sponsorship opportunities
Sustain a technology-driven image that aligns with Fiber's brand
The Solution: Eventpack's Agile & Comprehensive Platform
MMS partnered with Eventpack to overcome these challenges with a suite of innovative solutions:
1. On-Demand Badge Printing
Eventpack streamlined the check-in process, transforming it from a routine task into a profitable sponsorship opportunity. David notes, "It becomes a revenue generator for our client because we can brand the iPad stands, the screens, and even the thank-you messages to sponsors."
2. Flexible Lead Retrieval
The lead retrieval system offered unprecedented flexibility for exhibitors. "They can take it with them. They can scan somebody in the bar if they meet somebody in the bar," David explained.
3. Unique Session Management
The "red light, green light" system for session check-ins set Eventpack apart. David emphasized, "We have not really found anybody that does red light, green light very well for sessions. It's unique to be able to limit who can go in a session or not."
4. Customizable Security Options
Eventpack offered crucial flexibility in attendee lookup options, allowing MMS to "adapt the check-in process to match their level of security that they want."
The Outcomes: A Resounding Success
The Fiber Tech Conference was a resounding success, with David observing,”We don’t hear from attendees about the check-in process, which is a good sign. Attendees only speak up when there’s a problem."
By the Numbers:
5,000 attendees checked in with just 8 kiosks
8,500 total leads captured by exhibitors
150 Exhibitors
500 Booth Staff
Zero complaints or support emails received
100% queue-free experience
Real-time analytics available within seconds
Looking to the Future
The success of the Fiber event has opened new possibilities for MMS and Eventpack's partnership. David is exploring ways to implement Eventpack's solutions across a broader range of events, including regional gatherings with 300-350 attendees, aiming to leverage the platform's scalability and efficiency for events of all sizes.
David's advice to other event organizers considering Eventpack?
"Use it. It makes your life so much easier."
With a forward-thinking approach and a commitment to innovation, MMS is well-positioned to continue delivering exceptional events across their diverse portfolio.
Whether it’s an intimate gathering or a large-scale conference, the partnership between MMS and Eventpack stands ready to meet new challenges and set new standards for event excellence.
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