Company: Event Industry News
Event: Event Tech Live Las Vegas
Event Size: Thousands of attendees
About the Event: Event Tech Live (ETL) is the world's leading event technology exhibition and conference, dedicated to showcasing the latest innovations in event technology. Held annually in London and Las Vegas, ETL brings together event professionals, tech providers, and industry experts to explore cutting-edge solutions that shape the future of events.
Challenge: Finding a reliable event management partner quickly after last-minute provider withdrawal, without compromising event quality, disrupting operations, or corrupting existing registrations & tickets.
After Eventpack: No queues, zero complaints, seamless integration with existing data, excellent attendee & exhibitor experience, and new revenue streams for the thousands-strong event.
Related Eventpack Products
Robust Registration System
Efficient On-site Check-in & Badge Printing
Flexible Ticketing Options (free registration with paid add-ons)
Lead Capture for Exhibitors
Setting the Stage
Event Tech Live isn't just any conference - it's a premier event for event technology professionals. For an event of this caliber, every detail matters, especially the registration process. As an event that brings together the best and brightest in event tech, their choice of a new event management partner would be under intense scrutiny.
Adam Parry, the driving force behind ETL, knows that first impressions are crucial. "Your registration solution as an organizer is one of the first things people touch," he explains. "If it's not a really good representation of your brand and the image you want to project, it's a problem."
The Challenge: A Race Against Time
As the Las Vegas event drew near, ETL found itself in a precarious situation due to last-minute provider withdrawal. With their flagship event on the horizon, ETL needed a new solution that could:
Process registrations efficiently for thousands of attendees
Handle on-site check-ins smoothly
Integrate paid options into a free event
Seamlessly work with already sold tickets/registrations
Function without disrupting event operations
Adam Parry, the organizer of Event Tech Live, summed up the situation:
"We were kind of in No Man's Land with registration... right at the 9th hour."
Eventpack: The Choice in a Sea of Options
Despite the availability of numerous event tech solutions, Eventpack stood out as the clear choice for ETL. Adam Parry explains why:
"Eventpack understands how the sector works, where people's values are, and what their needs and objectives are. But they're also coming at it with fresh technology, fresh coding, fresh software, fresh interfaces."
This unique combination of industry understanding and cutting-edge technology made Eventpack the ideal partner for an event showcasing the best in event tech.
The Solution: Eventpack's Agile & Comprehensive Platform
Eventpack swiftly deployed a comprehensive solution that addressed all of ETL's problems:
A user-friendly registration system that was quick to set up and easy to navigate, eliminating the risk of confusing or frustrating attendees
Seamless integration with existing data, ensuring no disruption to current attendees and preserving the integrity of already-sold tickets
Flexible ticketing that allowed for both free registrations and paid add-ons, opening up new revenue streams without complicating the process
Efficient on-site check-in & badge printing that eliminated queues, enhancing the attendee experience from the moment they arrived
An integrated lead capture system that added significant value for exhibitors, improving their ROI and satisfaction
A responsive support team throughout the process, providing peace of mind during a stressful transition
Impressive Outcomes: Silent Success
The results were immediate and impressive. Registration proceeded without a hitch, and on-site check-in was smoother than ever.
"I stood at the registration desk," Adam notes, "and the registration was never more than one person deep in terms of speed."
But the real testament to Eventpack's success? Silence. In the event industry, no news is good news, and ETL received zero support emails or complaints, rather compliments, about the registration or check-in process. For Adam and his team, this was the ultimate sign of success.
By the Numbers
0 Complaints received
0 Support emails
0 Queues at check-in
100% Seamless integration with existing data
NEW Revenue streams opened
Moreover, Eventpack's flexible system opened up new revenue opportunities for ETL. By seamlessly integrating paid options into the free registration flow, ETL was able to offer valuable add-ons to attendees without complicating the process.
A Partnership for the Future
The Las Vegas event was just the beginning. Impressed by Eventpack's performance and support, ETL is now considering expanding their use of the platform. As ETL sets its sights on growth, particularly in the North American market, they see Eventpack as a valuable ally.
"We're dedicated to growing that show in North America," Adam shares. "We're investing ourselves in the team, in the budget, and understanding how and looking at the strategy in terms of getting those people into the door."
With Eventpack's scalable solutions and dedicated support, ETL is well-positioned to tackle the challenges of expansion while maintaining the high-quality experience their attendees have come to expect.
What initially appeared as a major setback due to a last-minute withdrawal of the event management partner turned into an unexpected opportunity. This situation unexpectedly resurrected a decade-old partnership, as Eventpack, founded by the experienced team behind Boomset, stepped in and demonstrated the enduring value of long-term relationships in the event industry. This reunion of Event Tech Live and Eventpack showcases how shared history, combined with cutting-edge technology, can turn a challenging situation into a resounding success. As the event landscape continues to evolve, Event Tech Live and Eventpack are now poised to build on their renewed collaboration, setting new standards for rapid problem-solving and innovative event experiences. By excelling under pressure at an event that highlights the best in event technology, Eventpack has proven that even in the face of unexpected challenges, their expertise and adaptability can deliver exceptional results.
Commenti