8,500 Leads in 3 Days: MMS's Agency Triumph with Eventpack at Fiber Connect
Fiber Connect 2024, hosted at the Gaylord Opryland Resort and Convention Center in Nashville, Tennessee, is the premier gathering for the fiber broadband industry. With about 5,000 attendees, this event brings together industry leaders, innovators, and visionaries to explore the transformative power of gigabit and fiber connectivity.
Challenge
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Manage a large-scale tech event efficiently
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Provide seamless check-in experiences
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Offer powerful tools for exhibitors while maintaining a tech-forward image excellence.
After eventpack
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Transformed check-in from a logistical necessity into a revenue-generating opportunity through Sponsorship-Ready Kiosks
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Empowered exhibitors with Dynamic Lead Retrieval, enabling valuable connections to be captured anywhere, anytime
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Efficiently managed room capacities and provided real-time data on session attendance with “Red Light, Green Light" system
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Enhanced security while maintaining a smooth check-in process through Advanced Session Management
Related eventpack Products
Setting the Stage
MMS, a family-owned company led by David McKennon and his sister Katya, has been a pillar in the event management industry for over two decades. With approximately 39 active clients spanning nonprofit, association, and corporate technology sectors, MMS executes about 30 live events annually and processes registration for around 300 events.The company's diverse portfolio includes clients like Redken, L'Oreal, and AWS, showcasing their ability to handle a wide range of event types and sizes.
Their collaboration with eventpack dates back to 2009, when the team, then under Boomset, first collaborated with them on a symposium, and established a long-standing partnership built on innovation and mutual understanding of the events industry's evolving needs.
As David McKennon, MMS's leader, recalls:
"You guys saw the vision that we had, and I will say, created an amazing platform that allowed us to do badging and session scanning."
David McKennon
CMP
The Fiber Event: A Test of Scale and Efficiency
As MMS took on the Fiber Tech Conference, they wanted to efficiently manage a large-scale tech event while ensuring a seamless check-in experience, providing powerful tools for exhibitors, and maintaining a tech-forward image befitting a leading-edge tech conference. They needed to:
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Process registrations for thousands of attendees without creating long queues
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Provide exhibitors with effective and flexible lead capture tools
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Manage session capacities and attendee flow across multiple rooms
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Generate additional revenue through innovative sponsorship opportunities
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Sustain a technology-driven image that aligns with Fiber's brand
The Solution: eventpack's Agile & Comprehensive Platform
MMS partnered with eventpack to overcome these challenges with a suite of innovative solutions:
1. On-Demand Badge Printing
eventpack streamlined the check-in process, transforming it from a routine task into a profitable sponsorship opportunity. David notes,
"It becomes a revenue generator for our client because we can brand the iPad stands, the screens, and even the thank-you messages to sponsors."
2. Flexible Lead Retrieval
The lead retrieval system offered unprecedented flexibility for exhibitors. David explained,
"They can take it with them. They can scan somebody in the bar if they meet somebody in the bar,"
3. Unique Session Management
The "red light, green light" system for session check-ins set eventpack apart. David emphasized,
"We have not really found anybody that does red light, green light very well for sessions. It's unique to be able to limit who can go in a session or not."
4. Customizable Security Options
eventpack offered crucial flexibility in attendee lookup options, allowing MMS to;
"Adapt the check-in process to match their level of security that they want."
The Outcomes: A Resounding Success
The Fiber Tech Conference was a resounding success, with David observing,
”We don’t hear from attendees about the check-in process, which is a good sign. Attendees only speak up when there’s a problem."
+ 5000
attendees checked in with just 8 kiosks
+ 8500
total leads captured by exhibitors
+ 150
Exhibitors
+ 500
Booth Staff
Zero
complaints or support emails received
100%
queue-free experience
Looking to the Future
The success of the Fiber event has opened new possibilities for MMS and eventpack's partnership. David is exploring ways to implement eventpack's solutions across a broader range of events, including regional gatherings with 300-350 attendees, aiming to leverage the platform's scalability and efficiency for events of all sizes.
David's advice to other event organizers considering eventpack?
"Use it. It makes your life so much easier."
With a forward-thinking approach and a commitment to innovation, MMS is well-positioned to continue delivering exceptional events across their diverse portfolio.
Whether it’s an intimate gathering or a large-scale conference, the partnership between MMS and eventpack stands ready to meet new challenges and set new standards for event.
Agency
MMS
Customer
Fiber Broadband Association
Event
Fiber Connect Conference
5000 Attendees
8500 Leads Captured
150 Exhibitor
500 Staff Members
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