8,500 Leads in 3 Days: MMS's Agency Triumph with Eventpack at Fiber Connect

Fiber Connect 2024, hosted at the Gaylord Opryland Resort and Convention Center in Nashville, Tennessee, is the premier gathering for the fiber broadband industry. With about 5,000 attendees, this event brings together industry leaders, innovators, and visionaries to explore the transformative power of gigabit and fiber connectivity.

Challenge

• Manage a large-scale tech event efficiently
• Keep check-in lines short
• Give exhibitors strong lead capture tools and keep a tech-forward image.

After Eventpack

• Transformed check-in from a logistical necessity into a revenue-generating opportunity through branded kiosks carrying sponsor messages
• Gave exhibitors the Lead Capture App, so booth staff could scan badges at the booth or anywhere around the venue
• Efficiently managed room capacities and tracked session attendance at the door with the “Red Light, Green Light” system
• Enhanced security while maintaining a smooth check-in process through Advanced Session Management

Related Eventpack Products

• Onsite Check-in & Badge Printing
• Exhibitors, Sponsors & Lead Capture
• Sessions, Speakers & Agenda
• Zapier Integration & API

Setting the Stage

MMS, a family-owned company led by David McKennon and his sister Katya, has been a pillar in the event management industry for over two decades. With approximately 39 active clients spanning nonprofit, association, and corporate technology sectors, MMS executes about 30 live events annually and processes registration for around 300 events. The company's diverse portfolio includes clients like Redken, L'Oreal, and AWS, showcasing their ability to handle a wide range of event types and sizes.

Their collaboration with Eventpack dates back to 2009, when the team, then under Boomset, first collaborated with them on a symposium, and established a long-standing partnership built on innovation and mutual understanding of the events industry's evolving needs.

As David McKennon, MMS's leader, recalls:

"You guys saw the vision that we had, and I will say, created an amazing platform that allowed us to do badging and session scanning."

David McKennon

CMP

The Fiber Event: A Test of Scale and Efficiency

As MMS took on the Fiber Tech Conference, they wanted to efficiently manage a large-scale tech event while keeping check-in lines short, providing powerful tools for exhibitors, and maintaining a tech-forward image befitting a technology conference. They needed to:

1. Process registrations for thousands of attendees without creating long queues
2. Provide exhibitors with effective and flexible lead capture tools
3. Manage session capacities and attendee flow across multiple rooms
4. Generate additional revenue through innovative sponsorship opportunities
5. Sustain a technology-driven image that aligns with the Fiber Broadband Association’s brand

How Eventpack Ran Check-in, Sessions and Lead Capture

MMS partnered with Eventpack to overcome these challenges with a suite of innovative solutions:

1. Onsite Check-in & Badge Printing

Eventpack streamlined the check-in process, transforming it from a routine task into a profitable sponsorship opportunity. David notes,

"It becomes a revenue generator for our client because we can brand the iPad stands, the screens, and even the thank-you messages to sponsors."

2. Lead Capture App

The Lead Capture App went wherever booth staff went. David explained,

"They can take it with them. They can scan somebody in the bar if they meet somebody in the bar,"

3. Session Door Rules

The "red light, green light" system for session check-ins set Eventpack apart. David emphasized,

"We have not really found anybody that does red light, green light very well for sessions. It's unique to be able to limit who can go in a session or not."

4. Customizable Security Options

Eventpack offered crucial flexibility in attendee lookup options, allowing MMS to:

"Adapt the check-in process to match their level of security that they want."

The Outcomes: A Resounding Success

The Fiber Tech Conference was a resounding success, with David observing,

“We don’t hear from attendees about the check-in process, which is a good sign. Attendees only speak up when there’s a problem.”

5,000+

attendees checked in with just 8 kiosks

8,500+

total leads captured by exhibitors

150+

Exhibitors

500+

Booth Staff

Zero

complaints or support emails received

100%

queue-free experience

Looking to the Future

The success of the Fiber event has opened new possibilities for MMS and Eventpack's partnership. David is exploring ways to implement Eventpack's solutions across a broader range of events, including regional gatherings with 300-350 attendees, aiming to leverage the platform's scalability and efficiency for events of all sizes.

David's advice to other event organizers considering Eventpack?

"Use it. It makes your life so much easier."

With a forward-thinking approach and a commitment to innovation, MMS is well-positioned to continue delivering exceptional events across their diverse portfolio.

Whether it’s an intimate gathering or a large-scale conference, the partnership between MMS and Eventpack is ready for the next one.

Agency

MMS

Customer

Fiber Broadband Association

Event

Fiber Connect Conference

5,000 Attendees

8,500 Leads Captured

150 Exhibitors

500 Staff Members